WHEN AND WHERE – The blockbuster fragrance sensation from Taiwan and China is now officially in Vietnam.

In 2023, WHEN AND WHERE began capturing the rhythm of street life, the colors of the earth and sky, and the spontaneous emotions of everyday life in Taipei and Shanghai, preserving them as fragrances.

As the brand gradually evolved, WHEN AND WHERE also expanded its perspective to many other cities around the world. From the tropical sun of Saigon to pop-up events on the streets of Paris, we believe that affection is not bound by space or time; it is a harmony of souls with various emotional states.

Therefore, When And Where weaves fragments of memories and the ups and downs of deep-seated emotions into fragrances, so that all moments in life can be re-experienced anytime, anywhere, making each experience full of joy, youthfulness, and sincerity.

The notes of WHEN AND WHERE are crafted by leading perfumers in the world:
⭐️Carlos Benaïm
⭐️Juliette Karagueuzoglo
⭐️Yann Vasnier
⭐️Maurice Roucel
⭐️Emilie Coppermann
⭐️Olivier Cresp

Each product is an emotional journey that you can "Explore, feel, and preserve." Join WHEN AND WHERE to discover and experience each note, making every ordinary moment in the lives of Vietnamese youth more special!

In 2023, WHEN AND WHERE began to capture the rhythm of street life, the colors of the earth and sky, and the fleeting emotions of daily life in Taipei and Shanghai, preserving them as fragrances.

"GYOKURO DELIGHT" Fragrance 🌿

On misty early mornings, as soft sunlight filters through the window and your mind lingers between dreams and reality, the notes of GYOKURO DELIGHT gently awaken your senses—unfolding a crisp, refreshing feel for a new day, just like morning dew awakening tender green tea leaves. The distinctive, delicate bitterness of green tea, blended with the gentle sweetness of violet and mimosa, embraces you like a breath of fresh air.

If you are looking for a fragrance that leaves an impression of elegance and refinement without feeling distant, do not miss out on the scent of GYOKURO DELIGHT!

GYOKURO DELIGHT

  • Top notes: Morning Dew, Violet Leaf
  • Heart notes: Iris, Osmanthus
  • Base notes: Gyokuro Tea, Musk

On misty early mornings, as soft sunlight filters through the window and your mind lingers between dreams and reality, the notes of GYOKURO DELIGHT gently awaken your senses—unfolding a crisp, refreshing morning breeze, just like morning dew awakening tender green tea leaves.

Capture the romance of the sunset in every drop of scent with BEFORE SUNSET

It is those poetic closing moments of the day, as the golden afternoon glow filters through the window panes, casting an amber hue over a white shirt swaying in the breeze. Opening with the vibrant, sweet freshness of Chinese mandarin blended with crisp magnolia leaves and freesia, it feels like a delicate citrus breeze gently soothing the bustling fatigue of a long day.

As twilight descends, the heart notes bloom with exquisite elegance—a passionate harmony of magnolia, gardenia, and alluring rose that makes your heart skip a beat with the surrounding view. That delightfully sweet, non-cloying fragrance drifts through the streets, mirroring the sunset as it paints across the sky layer by layer.

Everything settles and anchors onto the skin with deep, warm notes of cedarwood and the dreaminess of musk, like a gentle embrace from the evening breeze. BEFORE SUNSET was crafted exclusively for women who embrace an elegant, romantic, yet effortlessly modern style.

BEFORE SUNSET 🌆

  • Top notes: Mandarin Orange, Magnolia Leaves, Freesia
  • Heart notes: Magnolia, Gardenia, Rose
  • Base notes: Cedarwood, Musk

It was the last poetic moments of the day, when the brilliant yellow light of the setting sun shone through the windows, turning the white shirt swaying in the breeze a shade of orange.